All Bourbon is Whiskey, but not all Whiskey is Bourbon.
There are many kinds of whiskey; Scotch whisky, Irish whiskey, Tennessee whiskey, Canadian whisky & of course Bourbon whiskey, like Jim Beam.
Whiskey is a type of liquor made from fermented grain mash, typically aged in a wooden barrel. Different mixes of grain (based on the flora unique to each country of origin) provides different flavour profiles.
Bourbon & Scotch are categories of whiskey, differentiated by the unique regulations & rules that set them apart from other categories.
Bourbon is known as ‘America’s Spirit’, as all Bourbon must be made in the USA. Bourbon, derives its taste, flavour and finish from the unique mix of grains – particularly corn – that go into the mix, & the barrels that it ages in.
How do I know what Bourbon is right for me?
Although all Bourbon is generally sweet (due to the high levels of corn) there are many differences from one product to the next.
Increasing different grains (like rye for spice), varying the length of time spent aging, or creative use of barreling (like using two barrels for more flavour) can give different Bourbons unique characteristics.
Read more about Bourbon this Super Liquor Bourbon Month to discover what style of Bourbon feels right for you!
SMOOTH & MELLOW
JIM BEAM - MELLOW, SMOOTH & SWEET
Smooth & sweet – the perfect entry level bourbon. Medium-bodied with hints of caramel & vanilla. 4 years of aging in new charred oak barrels create a fuller, smooth classic style bourbon.
JIM BEAM HONEY - MELLOW HONEY
Sweet but not too sweet, floral notes of honey are married with our classic Jim Beam bourbon, providing a notable honey finish. Great for sipping neat or mixing in cocktails
JIM BEAM BLACK CHERRY - MELLOW CHERRY
The perfect balance of dark cherry with our classic Jim Beam bourbon for a warm, smooth finish. With notes of ripe black cherry & vanilla it’s great for sipping neat or mixing in cocktails
OAKY & ROBUST
JIM BEAM DEVIL’S CUT – INTENSE OAK, VANILLA & SMOKE
A blend of our classic Jim Beam bourbon with rich, bold liquid extracted from the barrel wood. The result is a robust & complex bourbon, with deep character & notes of wood & vanilla.
JIM BEAM DOUBLE OAK – TOFFEE & SPICED OAKINESS
Fully aged, then matured for a second time in a new, freshly charred oak barrel allowing the liquid to develop a deeper level of intense spiced oakiness, with rich caramel flavours.
JIM BEAM BLACK - RICH OAK, VANILLA & CARAMEL
Extra years of aging provide a smoothness with notes of caramel, vanilla, & warm oak. It’s these extra years of ageing that give Jim Beam Black its full-bodied robust flavour & rich gold liquid.
SPICY & REFINED
JIM BEAM RYE – PEPPERY SPICE WITH VANILLA & OAK
Bold. Spicy. Classic. Marked by a warm spicy kick & a bite of black pepper, rounded out by hints of vanilla & oak. Perfect for adding to cocktails for an unmistakable pre-Prohibition flavor.
BASIL HAYDEN - SPICY, OAKY WITH SWEET FRUIT
This high-rye small batch bourbon is spicy, refined & golden. With aromas of charred oak & dried fruit - sweet brown sugar & a touch of black pepper with dried fruit to round out the taste.
SOFT & SWEET
MAKER’S MARK 46 – FRENCH OAK, CARAMEL & SPICE
Seared French oak staves are fitted into a fully matured barrel of Maker’s Mark, before a further period of aging. The result is a velvety bourbon, layered with deep rich notes of vanilla & baking spice.
MAKER’S MARK CASK STRENGTH – ROBUST, CARAMEL & OAK
Rich but surprisingly smooth - bottled at barrel proof this bourbon retains the signature Maker's Mark flavours, while amping up the vanilla & rich oak notes. Robust & warm, with a long harmonious finish.
MAKER’S MARK – SOFT, CREAMY & VANILLA
Sweet with a balance of oak, vanilla & fruity essences with a smooth creamy finish. Never bitter or sharp; made with soft red winter wheat, for a one-of-a-kind, full-flavoured bourbon.
RICH & BOLD
LEGENT - FRUITY, SPICED & DELICATE
Kentucky tradition, Japanese detail - a blended bourbon partially finished in both French oak wine casks (imparting mild, fruity undertones) & sherry casks (adding complex layers of spice & raisin, with a light tartness).
KNOB CREEK 9Y0 - ROBUST, RICH & WOODY
Patiently aged in white oak for a minimum of 9 years, resulting in a balance of deep, pre-Prohibition-style bourbon with a robust oak taste, complemented with hints of smooth vanilla & layered caramels.
BAKER’S – BOLD, OAKY & APPLE SPICE
No two barrels of Baker’s are the same – each barrel sits in a unique place through the rackhouse, aging for a minimum of 7 years to extract the notes of vanilla trapped within the charred oak.
JIM BEAM SMALL BATCH - DEEP, SWEET & FRUITY
This unique liquid mixes bourbon with a dash of port for a velvety texture & one of a kind sensory experience. Spicy oak with butterscotch & berries, crafted from selected barrels in limited quantities.
